This is how it works. It systematically and automatically creates contact roles so your reps don’t have to, activating all your marketing automation’s reporting. And it creates its own elegant dataset in Salesforce for easy reporting in Salesforce and/or BI if you already use it.
This demo explains in detail the 5 models of influence of the campaign influence analyzer app which includes:
- General Influence (split evenly between all campaigns)
- First Response
- Last Response
- Most Influential Campaign
- Closers (responses between oppty create and win)
The Explorer / Projector demo offers different ways to observe and interact with campaign results, including the ability to project against a sales goal or a proposed spend.