Magic Robot’s tells you which campaigns are helping your reps find and win opportunities.

It’s Easy to Use

Anyone can be your best analyst.  Magic Robot’s simple Campaign Explorer / Projector tool lets you compare campaigns, aggregate performance, project needed spend, and project future performance based on spend.

Contact Role Creator

Let your sales reps sell! Forget trying to train your reps to uniformly set lead source, primary campaign and fill out contact roles whenever they create opportunities. Magic Robot will do the work and you can stop nagging and/or blaming your reps.

Use with any Marketing Platform

This app complements and even enhances the reporting and analytics from existing marketing automation platforms like Pardot, Marketo, Eloqua, HubSpot and others.

The 5 Models of ROI Influence

Magic Robot thinks about your campaigns with 5 models of influence:
+ General Influence (split evenly between all campaigns)
+ First Response
+ Last Response
+ Most Influential Campaign
+ Closers (responses between oppty create and win)

Uncover Your Money Makers

With Cohesive ROI and timeline analysis on your historic and future campaign data, the intuitive and responsive Campaign Explorer / Projector will tell you which campaigns generate cash – and at what cost. You’ll quickly find out which campaigns are studs and which campaigns are duds.

Yes, Multi Currency

The Influence Analyzer supports all 3 types of Salesforce currency management, including dated exchange rates

Negotiate with Vendors

Never overpay for a campaign again. Based on your historic campaign performance, you’ll know how much is too much to pay for a certain campaign type, or vendor.  It’s a great negotiating tool!

Accelerate your Sales

By truly understanding which campaigns and messages work to generate pipeline and sales — and which ones don’t — you’ll be able to identify and replicate your greatest ROI campaigns and successes.

Get as Sophisticated as you Want

While Magic Robot is designed to be extremely simple to use, its architecture allows for extreme granularity in examining how every attribute of campaigns, contacts, accounts and opportunities are related.