Anyone can be your best analyst. Magic Robot’s simple Campaign Explorer / Projector tool lets you compare campaigns, aggregate performance, project needed spend, and project future performance based on spend.
Contact Role Creator
Let your sales reps sell! Forget trying to train your reps to uniformly set lead source, primary campaign and fill out contact roles whenever they create opportunities. Magic Robot will do the work and you can stop nagging and/or blaming your reps.
This app complements and even enhances the reporting and analytics from existing marketing automation platforms like Pardot, Marketo, Eloqua, HubSpot and others.
+ General Influence (split evenly between all campaigns)
+ First Response
+ Last Response
+ Most Influential Campaign
+ Closers (responses between oppty create and win)
Never overpay for a campaign again. Based on your historic campaign performance, you’ll know how much is too much to pay for a certain campaign type, or vendor. It’s a great negotiating tool!
By truly understanding which campaigns and messages work to generate pipeline and sales — and which ones don’t — you’ll be able to identify and replicate your greatest ROI campaigns and successes.