Magic Robot’s 5 Models of Influence Explained

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What are the 5 Models of Influence?

Magic Robot’s Campaign Influence Analyzer & Contact Role Creator app comes with 5 models of influence to help marketing and sales leaders determine which of their campaigns are helping reps find and win opportunities. But not from just one perspective.

4 of Magic Robot’s models describe how the opportunity was created, and a 5th model describes how open Opportunities were helped by Campaigns to move onto wins.

Below, we’ll go through definitions of each of the 5 models.

1. The “First Response” Model

This one’s pretty straightforward.

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