What are the 5 Models of Influence?
Magic Robot’s Campaign Influence Analyzer & Contact Role Creator app comes with 5 models of influence to help marketing and sales leaders determine which of their campaigns are helping reps find and win opportunities. But not from just one perspective.
4 of Magic Robot’s models describe how the opportunity was created, and a 5th model describes how open Opportunities were helped by Campaigns to move onto wins.
Below, we’ll go through definitions of each of the 5 models.
1. The “First Response” Model
This one’s pretty straightforward.