Magic Robot creates simple Salesforce apps that magically make the impossible possible. We specialize in filling basic and frustrating gaps in standard Salesforce architecture with novel and elegant solutions.

We strive to make apps that are installed and configured in under 10 minutes, while delivering magical results — to enable you to cheaply maximize your already sizable investment in CRM.

Instead of long consulting engagements and over-priced software contracts, Magic Robot delivers extremely valuable solutions for all sized companies — with low friction — at nominal flat annual fees.

Our Story

Magic Robot’s creator, Dave, has always had a knack for making complex things easy. While becoming an expert in Salesforce, Dave created apps and Salesforce-fixes that enabled exponentially faster and better ways of doing things for his bosses, their bosses, sales reps, the marketing team, and everyone in between. He wondered, If one company’s problems were fixed by these apps, why couldn’t all businesses benefit from them?  And so Magic Robot was born!

Dave Vacanti – Founder & CEO
Dave is a Business Applications, Sales Enablement, and Marketing professional with over 12 years’ experience in large-scale Salesforce administration and development. He loves to talk anything and everything Salesforce.  If there’s a question, he either knows the answer or can figure it out really quickly.  As his bag of tricks has grown along with the Salesforce platform’s, he has become an integral part of any business he has touched. Dave is a former Eloqua Experience Rock Star Track Speaker, as well as a Markies Award Finalist for Sales Impact. During his free time he loves going to the movies, taking the kids to the beach, and golfing (whenever he can sneak out).
Penny Vacanti – Sales & Marketing
Penny has 10 years’ experience in sales and marketing, and comes from 4- and 5-star hotel properties where she crushed quota while in sales, and claimed Manager of the Year in Customer Service. Her role with Magic Robot is to keep its customers and those interested stay connected and informed on the current app and future products. She thinks working with her husband is greatly rewarding and enjoys the time they get to spend together. In her free time, she likes to take walks and go on scooter rides with her 2 kids.