Magic Robot creates super simple Salesforce apps that magically make the impossible possible. We specialize in filling basic and frustrating gaps in standard Salesforce architecture with novel and elegant designs.

Our credo is to make apps that are installed and configured in under 10 minutes while delivering magical results.

Instead of long consulting engagements and massively expensive contracts, Magic Robot delivers extremely valuable solutions for all sized companies at nominal flat annual fees because our goal is to help our customers maximize their already sizable investment in CRM.


Our Story

Dave, Magic Robot’s creator and inventor, has always had a knack for figuring out how to make super complex things easier. While learning and becoming an expert in Salesforce, he started to create apps and Salesforce-fixes for his company that enabled exponentially faster and better ways of doing things for his bosses, their bosses, sales reps, the marketing team, and everyone in between. He then wondered if these apps could fix one company’s problems, why couldn’t all businesses benefit from his creations? And so Magic Robot was formed!

Dave Vacanti – Founder & CEO
Dave is a Sales Enablement and Marketing professional with over 10 years’ experience in Salesforce administration and development. He loves to talk anything and everything Salesforce. Just ask him a question and he probably knows the answer — and if not can figure it out quickly. As his bag of tricks grew along with the Salesforce platform’s itself, he has become an integral part of any business he touches. Dave serves on Inside View’s customer advisory board, is an Eloqua Experience Rock Star Track Speaker, as well as a Markies Award Finalist for Sales Impact. During his free time he loves going to the movies, taking the kids to the beach and golfing whenever he can sneak out.
Penny Vacanti – Sales & Marketing
Penny has 10 years’ experience in sales and marketing and comes from 4 and 5 star hotel properties where she claimed Manager of the Year and crushed quota during her time in sales. Her role with Magic Robot is to keep its customers and those interested stay connected and informed on the current app and future products. She thinks working with her husband is greatly rewarding and enjoys the time they get to spend together. In her free time, she is lucky enough to go on walks year round in beautiful Los Angeles as well as go on scooter rides with her 2 kids.